Blend is a contemporary, European jeans label catering to free-spirited young men and women. Blend is located in Vejle, Denmark and is part of DK Company A/S. Blend has grown from its inception in 1993 to one of the largest European fashion houses. BLEND IS PART OF DK COMPANY A/S Since 2012 Blend is part of the successful brand portfolio of DK Company A/S. DK Company is a Danish multi-brand group and one of Europe’s leading suppliers of fashion brands and lifestyle brands. DK Company creates fashion based on the philosophies of value for money and luxury for less. With an efficient and cost conscious supply chain ensuring fashion collections at competitive prices for the range of brands, which are sold and worn by customers in markets throughout the world. The Blend collection presents a powerful selection of contemporary European styles and carefully crafted jeans, built for urban living. Competence and true craftsmanship are behind the Danish jeans label. Our brand status is earned through our products - our collections are consequently are created, made and delivered to achieve the highest profitability in the retail shops. The secret behind the concept is our ‘monthly colour coordinated capsules’. Think of Blend as a company working with a retail mindset. Our focus is to deliver monthly capsules containing a commercial mix of basic, core and profile styles.